Flashback: ‘The Incredible Hulk’ TV Pilot

Marvel’s first mainstream success outside of the comic book pages landed in the late seventies with Universal’s hit television series, ‘The Incredible Hulk’…

The Incredible Hulk (pilot) a

The late, great Bill Bixby as Dr. David Banner in ‘The Incredible Hulk’ (image credit: Universal).

Year:  1977

Starring:  Bill Bixby, Lou Ferrigno, Jack Colvin, Susan Sullivan

Directed and written by:  Kenneth Johnson (Hulk created by Stan Lee & Jack Kirby)

What’s it about?

After being subjected to an overdose of gamma radiation, Dr. David Banner finds that in moments of stress and anger he undergoes a startling transformation into a green-skinned, physically superior but uncontrollable and raging creature…


The first major live action success for a Marvel Comics property, Universal’s television series The Incredible Hulk, premiering in the U.S. in 1977 and rerun throughout the 1980s and 1990s (and now more accessible via home video releases and on demand platforms), though a more grounded take on the character continues to be beloved by fans across the globe.

Developed by The Six Million Dollar Man’s Kenneth Johnson and starring Bill Bixby and Lou Ferrigno, The Incredible Hulk would launch with a feature length pilot, written and directed by Johnson, that first aired in November of 1977.  It introduces viewers to Dr. David Banner (the change from Bruce part of Johnson’s desire to deviate from traditional comic book tropes, such as alliterative character names) a physician and scientist who having lost his wife in a car accident has focused his attention on finding a way of unlocking the enhanced physical strength that humans can display in moments of great stress.  His experiments lead to an accidental overexposure of gamma radiation (in a research lab as opposed to the Cold War era desert bomb test in the original Marvel comic), although there appears to be no ill effects, a breakdown on his drive home causes Banner to become frustrated and angry, triggering his first transformation into the goliath green-skinned creature that will become known as ‘the Hulk’.  Enlisting the help of his colleague, Dr. Elaina Marks, Banner seeks to study his condition in the desperate hope of eradicating it – requiring the pair to force another change, which leads to dramatic consequences.

Bill Bixby is superb, bringing a believable essence of intellect to Banner neatly intertwined with the innate benevolence that makes his character and performance so likeable.  In the days before CGI, green body paint was required and the elaborately muscular Lou Ferrigno would prove perfect casting as the Hulk (the transformations achieved via those iconic sequences of Banner’s shirt tearing as bulging muscles push through, together with make-up and prosthetic effects) establishing a formidable physical presence befitting the part.  Yet, despite that Ferrigno was also adept at conveying the more innocent and childlike aspects of the character – his woodland encounter with a young girl in the pilot being a prime example of the creature’s capacity for tenderness in certain moments.

The Incredible Hulk (pilot) b

Lou Ferrigno is suitably cast as Banner’s raging alter-ego (image credit: Universal).

Portraying Elaina Marks, guest star Susan Sullivan is a great addition to the episode sharing wonderful chemistry with Bixby which (spoilers…) makes her demise all-the-more heartfelt and Banner’s tragedy greater.  Also introduced is Jack Colvin’s newspaper reporter Jack McGee, a character who would recur throughout the series and who witnesses the devastating lab explosion, resulting from Banner and Marks’ experiment and the Hulk’s emergence from the wreckage – pinning the incident and the ‘murder’ of Banner and Marks on the creature.  Beyond establishing the regular cast of Bixby, Ferrigno and Colvin the pilot also features the famous, often quoted “don’t make me angry” line and Joseph Harnell’s sombre but poignant ‘The Lonely Man’ theme music, which would close out each episode.

Although it may diverge from the source material, motivated by Johnson’s concept for an adult drama series instead of a “comic book” show (in any case a more faithful adaptation would have been difficult to accomplish convincingly given technical and budgetary limitations), The Incredible Hulk still adheres to the basic approach of the comics in that Banner is driven to find a cure for his ‘affliction’ and that the Hulk itself, though dangerous and powerful has a desire to protect the innocent.

The series would subsequently see Banner, believed to be dead, drift from town to town across America, taking on odd jobs under false names as he would search for a cure whilst evading McGee, who would continue to pursue his investigations of the Hulk.  The format, often compared to that of The Fugitive, would see Banner cross paths with various people from all walks of life, facilitating stories of social concern (covering subjects such as drugs, crime and domestic abuse) and consequently troubles that Banner would find himself becoming involved in and consequentially, situations which would trigger his anger-fuelled metamorphosis and have the titular green goliath press into action.

The pilot was followed by another extended episode, “Death in the Family“, before the first full season commenced in March 1978.  The Incredible Hulk would run for five seasons before being revived for three TV movies (for which Johnson was not involved and included appearances from iconic Marvel characters Thor and Daredevil) and remains a cherished favourite amongst fans and rightfully has prominence in the history of comic book adaptations for the small screen.

Geek fact!

Richard Kiel – Jaws in the James Bond films The Spy Who Loved Me and Moonraker – was originally cast as the Hulk and although footage was shot for the pilot he was replaced by the more muscular Lou Ferrigno.

All images herein remain the property of the copyright owners and are used for illustrative purposes only.

11 thoughts on “Flashback: ‘The Incredible Hulk’ TV Pilot

  1. The incredible Hulk tv series was brilliant, and this pilot episode got things off to a great start. The first transformation into the Hulk is especially effective in the stormy setting. A fun look back at this classic tv episode 🙂

  2. I have fond memories of the TV show. Now I have the Lonely Man theme stuck in my head. Interesting geek fact at the end. Can’t imagine anyone other than Lou playing the Hulk.

    • Haha, sorry about that – but I suppose there are worse tunes to have going around in your head!

      I’ve always had a love for the show, it was quite significant to me growing up in the days when there was very little in the way of comic book based TV, let alone film.

  3. An awesome look back at an underappreciated TV show. It is easy to make fun of it and do memes but The Incredible Hulk was actually quite poignant and its grounded nature made the premise feel more believable.

    Of course, there is only so much realism that can be expected. After all, a burst of gamma radiation would have killed Banner!

    But what made the show so impactful was Bixby. He was the right man for the role, as was Ferrigno who made the mute Hulk more like a tragic figure instead of a superhero.

    Here is another fun fact, the TV film featuring Daredevil included one of the first Stan Lee cameos.

    • Thanks a lot – I’ve always been fond of the series (and have the complete blu-ray set), I grew up watching the reruns in the 80s and together with Spider-Man and his Amazing Friends and the Hulk animated series, it was my regular superhero fix when there was no MCU or anything like the choice we have now!

      Oh yeah, I totally forgot about Stan’s cameo in the Trial of the Incredible Hulk, thanks!

  4. I honestly never thought of giving this show a shot and it’s really nice to hear such positive thoughts on it. I always assumed that it was maybe a sillier interpretation of The Hulk and that I wouldn’t appreciate it too much but it sounds like there are indeed some nice stories to be told through this show. I am curious though, are there any villains? Excellent write-up as you usual, my friend. You’ve definitely succeeded in selling me this! 😀

    • I think to a fresh set of eyes it may seem a little silly in certain respects – it’s very much a product of late 70s TV but it takes itself seriously and treats the world and the character likewise but I think you have to have an appreciation for older productions like this to enjoy it fully really.

      Alas there are no villains in the sense I think you mean, i.e. none from the comics – there’s usually a villain of the week and it will normally be a criminal of some sorts but no super powers involved (don’t expect the Leader or Abomination to turn up).

  5. Pingback: Another Sunshine Blogger Award from AK of Everything is Bad for You | Extra Life

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